Inside a Full-Scale Luxury Remodel at Gozzer Ranch
Tucked along the shores of Lake Coeur d’Alene, Gozzer Ranch is one of Idaho’s most prestigious private communities—where the views are dramatic, the golf is world-class, and the homes are nothing short of iconic. But even in a place built for luxury, not every property starts off with soul.
When our client purchased a home in Gozzer Ranch, it had all the square footage and structural potential—but none of the character. The interiors were a cold, impersonal “white box,” lacking warmth, cohesion, or a sense of identity. Our client needed more than furniture—they needed a transformation. One that reflected the landscape, elevated the space, and made the house feel like a home.
That’s where LOFT THIRTY ONE came in.
A Blank Canvas With a Million-Dollar View
The original interiors were stripped down and sterile. White walls, basic finishes, zero storytelling. While the structure had good bones, the home lacked contrast, texture, and—most importantly—connection to its stunning natural surroundings. Our job was to bring it to life.
From the first walkthrough, our team envisioned a complete reimagining of the home—inside and out. The goal wasn’t just to decorate—it was to redefine how the space functioned, felt, and flowed. And with a client who trusted our vision, we were given the freedom to deliver something truly elevated.
Interior Transformation: Elevating Every Inch
Custom Concept, Tailored Execution
Our process began with space planning and storytelling. We interviewed the client, studied the property, and created a design direction that layered earthy tones, refined finishes, and a balance of rustic elegance and modern ease. The Gozzer Ranch aesthetic calls for sophistication without pretension—and our design reflected that ethos perfectly.
We implemented:
Custom wall treatments to add depth and mood to formerly flat walls
Refinished flooring and ceiling details to frame each space with architectural weight
Bespoke built-ins and millwork that created function without clutter
Textural fabrics and warm leathers for furnishings that invite, not intimidate
From a once-bland great room, we carved out a layered living experience that opened to the outdoors and mirrored the organic palette of the Idaho mountainscape.
Kitchen & Bath Revivals
In the kitchen, we removed generic cabinetry and replaced it with custom-crafted woodwork, matte stone surfaces, and designer hardware. We incorporated open shelving and hidden storage, creating a space that was both curated and practical.
Bathrooms were transformed with:
Natural stone vanities
Backlit mirrors
Artisan tilework
Spa-inspired lighting
No room was left untouched. Every finish, fixture, and furnishing was chosen with intention—and nothing came straight out of a catalog.
Full-Service Procurement
Thanks to our in-house furniture store, materials SHOP, and warehouse, we handled everything from custom upholstery to hand-delivered lighting. With access to over 250 vendor lines, we were able to create a home filled with exclusive pieces you can’t find in retail stores.
Our procurement team managed:
Order tracking
Vendor coordination
Consolidated delivery
White-glove installation
The result? A home that feels entirely custom and effortlessly cohesive—without the client needing to manage a single shipment.
Exterior Overhaul: Curb Appeal With Context
A stunning interior deserves a landscape to match. The original exterior felt like an afterthought—basic turf, uninspired beds, and no intentional flow between outdoor zones.
LOFT THIRTY ONE partnered with landscape designers and contractors to reimagine the exterior from the ground up. Our landscape transformation included:
Expanded patios for seamless indoor-outdoor entertaining
Natural stone pathways and seating nooks
Native plantings that celebrate the region while softening architectural lines
Fire pit zones and lighting features for four-season enjoyment
We also introduced privacy-enhancing layouts without compromising the home’s panoramic views of Lake Coeur d’Alene and the surrounding hills.
Why LOFT THIRTY ONE Was the Right Fit
Projects like this aren’t about furniture—they’re about orchestration. And that’s what sets LOFT THIRTY ONE apart.
We’re not just a design firm. We’re a creative engine backed by logistics, procurement power, and build-savvy experience. We’ve designed and delivered homes across North Idaho, Arizona, California, and beyond—and we know how to bring vision and execution together under one roof.
Here’s what our Gozzer Ranch client gained by working with us:
➤ Creative Leadership
We gave them a clear concept, beautiful visuals, and the confidence that every choice had purpose.
➤ National Sourcing Power
We brought in custom furniture, one-of-a-kind materials, and exclusive lighting without markup middlemen.
➤ Turnkey Logistics
From warehousing and delivery to install and styling, our team handled the end-to-end process seamlessly.
➤ Cross-Team Coordination
We worked in tandem with builders, subs, and landscapers to ensure the design vision carried through every layer of the project.
From Idaho to the World
While this project was located in one of Idaho’s most iconic neighborhoods, our work reaches far beyond the Pacific Northwest. LOFT THIRTY ONE is currently active in:
Scottsdale & Paradise Valley, AZ
Coeur d’Alene, Harrison, and Sandpoint, ID
Park City, UT
Jackson Hole, WY
Custom residential projects internationally
Whether you're building from the ground up, renovating an investment property, or refreshing your forever home, we bring the same level of detail, creativity, and care to every square foot—no matter the zip code.
A Final Word
The transformation of this Gozzer Ranch home is more than a case study—it’s a testament to what’s possible when design meets depth, and creativity meets capability. From sterile to stunning. From white box to warm luxury. This is the kind of work we live for.
Have a home that needs more than a facelift?
Let’s talk about how LOFT THIRTY ONE can turn your next space—anywhere in the world—into something unforgettable.
👉 Schedule a consultation or visit our showroom in Sandpoint, Idaho.
