St. George Utah Masterpiece
Inside This 5,295 Sq Ft St. George Parade of Homes Masterpiece: A Vacation Home Designed for 20 Guests
When it comes to luxury vacation homes in Utah, few destinations offer the perfect balance of scenic beauty and high-end living quite like St. George. This year’s Parade of Homes featured a standout property: a custom-designed, 5,295 sq ft vacation home built to host up to 20 guests—and LOFT THIRTY ONE was at the heart of its design.
This home isn’t just stunning; it’s functional, warm, and purpose-built for gathering. From concept to completion, LOFT brought its signature “Dirt to Décor” process to life, managing every detail of design, furniture procurement, and installation. The result? A vacation home that redefines luxury living in Southern Utah.
A Vacation Home Built for Gathering
This custom new construction was designed for multi-generational families, retreats, and groups of friends. With 6 bedrooms, 14 beds, and 8 baths, it’s an entertainer’s dream.
Expansive Great Room: Oversized seating and high-end finishes create a welcoming hub for guests to connect.
Gourmet Kitchen: Perfectly equipped for hosting large groups with seamless flow into dining and outdoor spaces.
Indoor-Outdoor Living: Floor-to-ceiling windows and furnished patios blend the indoors with St. George’s iconic red rock landscape.
Every room was meticulously planned, furnished, and styled by LOFT, ensuring it felt luxurious yet livable for groups of up to 20 guests.
Design Inspired by Utah’s Desert Beauty
The home’s interior reflects the natural landscape of St. George:
Warm earth tones mirror the surrounding red rock canyons.
Natural textures—wood, stone, and organic textiles—add depth and character.
Modern furnishings sourced from LOFT’s 200+ vendors bring sophistication to every room.
Every piece of furniture was hand-selected, delivered, and installed by LOFT’s team to ensure harmony between design and function.
From Dirt to Décor: LOFT’s Signature Process
LOFT THIRTY ONE is more than a furniture store—it’s a full-service interior design and procurement partner. For this St. George Parade of Homes project, LOFT managed:
Custom Design Collaboration: Working with builders from blueprint to final finishes.
Furniture Procurement: Exclusive access to high-end brands not available in standard showrooms.
White-Glove Installation: Every detail handled, from beds and sofas to artwork and accessories.
This seamless process allowed the homeowners to walk into a fully furnished, fully styled vacation retreat—ready for the Parade of Homes and beyond.
Why Utah is the Perfect Fit for LOFT THIRTY ONE
With roots in North Idaho and Greater Scottsdale, LOFT is no stranger to designing high-end homes in mountain and desert settings. Expanding services into Utah was a natural next step, especially with the rise of luxury second homes in St. George, Park City, and Salt Lake City.
Our team understands how to create vacation-ready interiors—homes designed for gathering, hosting, and living beautifully in every season.
Ready to Design Your Utah Dream Home?
Whether you’re building a vacation retreat in St. George, a ski lodge in Park City, or a primary residence in Salt Lake City, LOFT THIRTY ONE brings luxury design, seamless procurement, and turnkey installation to every project.
